How Patanjali Ayurved Started

 

Since Patanjali Ayurved launched in 2006, it is growing faster than ever. So much so that consumers are buying it without second thoughts, giving goosebumps to its rival FMCG’s. And maybe its case study presence in management schools has made it even more glorifying.
What is so different about Patanjali, that in spite of no need of any new player in the then FMCG space, it came, it conquered and it disrupted.
Lets take a look!

how-patanjali-ayurved-started-ii-003

Patanjali is a classic example of how breaking away from decades of practice of conventional methods of product formulation (all products considered herbal – very much what the market satisfied itself with), marketing (Baba Ramdev gained followers and oriented them all) and maybe its expansion strategy, not only defines new rules of the game but also plays by it!

Credits:
Information Credit:
https://en.wikipedia.org/wiki/Patanjali_Ayurved
https://en.wikipedia.org/wiki/Balkrishna
https://yourstory.com/2016/09/acharya-balakrishna-patanjali/
https://yourstory.com/2017/01/aae3be5aa1-what-are-the-core-brand-values-on-which-ramdev-is-building-his-empire/
https://yourstory.com/2017/01/c5edeadc03-the-epic-rise-of-patanjali-game-changer-in-indian-fmcg-industry/
http://timesofindia.indiatimes.com/business/india-business/The-man-who-owns-94-of-Patanjali-Ayurved/articleshow/52047722.cms
http://www.business-standard.com/article/markets/wish-you-were-listed-patanjali-ayurved-clsa-115082800265_1.html
http://www.vccircle.com/news/fmcg/2016/02/19/role-small-stores-patanjalis-expanding-footprint
https://www.theguardian.com/world/2016/apr/10/baba-ramdev-political-player-indians-flock-to-retail-empire
http://www.livemint.com/Consumer/iPrCc09EgmwIYSA4qEAlLN/Baba-Ramdevs-Patanjali-Ayurved-splurges-on-radio-ad-with-sw.html

Icon Credits:
Kneeling – Gan Khoon Lay for Noun Project
Shop – ProSymbols for Noun Project
School Building – Creative Stall for Noun Project
Yoga – Lluisa Iborra for Noun Project
Medicine – Joseph Augustine for Noun Project
Leaf – Deepz for Noun Project
Package – Miguel C Balandrano for Noun Project
Stand – Gan Khoon Lay for Noun Project
Tent – Hea Poh Lin for Noun Project
Burden – James Keuning for Noun Project
Farmer – Gan Khoon Lay for Noun Project
Tent – Nook Fulloption for Noun Project
Earning Money – Gan Khoon Lay for Noun Project
Woman – Gan Khoon Lay for Noun Project
Man with percent – Gan Khoon Lay for Noun Project
Rupee Bank – Till Teenck for Noun Project
Walking – irene hoffman for Noun Project
University – Gerald Wildmoser for Noun Project
Pharmacy –  Josy Dom Alexis for Noun Project
Line – irene hoffman for Noun Project
Interview – Jaime Carrion for Noun Project
Water Bottle – Made Somewhere for Noun Project
Sitting (1) – Eric Benoit for Noun Project
Sitting (2) – Eric Benoit for Noun Project
Waving – Gan Khoon Lay for Noun Project
Inorganic Trash – Yazmin Alanis for Noun Project
Researchers – Gan Khoon Lay for Noun Project
Sales – Gan Khoon Lay for Noun Project
Price Tag – Gregor Cresnar for Noun Project
Business Man – corpus delicti for Noun Project
Store – Isaque Pereira Cordeiro for Noun Project
Man – Sergey Krivoy for Noun Project
Currency – Nimal Raj for Noun Project
Tower Crane – Kiran Joseph for Noun Project
City – Gan Khoon Lay for Noun Project
Astrologer – Gan Khoon Lay for Noun Project
Delivery – Wilson Joseph for Noun Project
Man – Matt Brooks for Noun Project
Handshake – Gan Khoon Lay for Noun Project
Brainstorm – Björn Andersson for Noun Project
Population – Deepak for Noun Project
Factory Workers – Gan Khoon Lay for Noun Project
Unhappy Employees – Gan Khoon Lay for Noun Project
Business Partners – Gan Khoon Lay for Noun Project
Family Watching Television – Gan Khoon Lay for Noun Project
Man Listening to Radio – Gan Khoon Lay for Noun Project
Cash Indian Rupee – Peter van Driel for Noun Project
Target – Barracuda for Noun Project
High Five – Gan Khoon Lay for Noun Project

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